JONATHANBYRT.COM
Jonno Byrt

Jonno
BYRT

In 2014, while working full time as a Chartered Accountant, my best mate Jesse and I launched a Kickstarter campaign for a uniquely designed water bottle. It was a side hustle that we dreamed could break us out of the corporate shackles. We raised $260,000 before the product existed. Life changed forever.

I've spent 12 years building a global brand from the ground up. Now I'm sharing the journey. The experiences, the lessons, and what has and hasn't worked. Helping founders with what I wish I knew.

CO-FOUNDER OF MEMOBOTTLE.
CO-HOST OF THE FOUNDERS METHOD.

Melbourne.

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Jonno laughing
Speaking ↓Mentoring ↓The Founders Method ↓
01 -My Story

In 2014, while working full time as a Chartered Accountant, my best mate Jesse and I launched a Kickstarter campaign for a uniquely designed water bottle. It was a side hustle that we dreamed could break us out of the corporate shackles. We raised $260,000 before the product existed. Life changed forever.

We raised $260,000 before the product existed.

What followed was 12 years of building memobottle into a global brand through every obstacle imaginable. Near-bankruptcy. COVID wiping 80% of our revenue overnight. Sleeping on factory floors in Taiwan. Our products being stocked in 2,000+ stores. Shipping to 100+ countries. An 8-figure business we built from nothing, together.

COVID took 80% of our revenue in a single week.

The accounting background helped. But what actually shaped how I think about building is the 12 years of doing it. The near-misses, the mistakes you only make once, and the stuff that doesn't make the highlight reel but is probably the most useful part.

That's what I'm trying to share.

Jonno walking with a memobottle
02 -Advisory & Mentoring

The hard part isn't starting. It's knowing what to fix next.

For ten years I did it the hard way. No mentors, no network, no one who'd been through it telling me what actually mattered. Just Jesse and I figuring it out as we went - and paying full price for every lesson.

We nearly went broke three times. We scaled too fast, hired wrong, lost our culture, and watched years of work unravel. Every time, we found a way back. But I look at how long it took us to get here and I think about how different it would have been if someone had just sat with us early on and said - here's where the leak is, here's what to ignore, here's the one thing you should be doing right now.

That's what I do for founders now.

I work with a small number of physical product founders who are established but stuck. We start with an honest audit of the business - the cash flow, the unit economics, the operations, the team, the strategy. We find the leaky buckets. We patch them. Then we identify the two or three things that will actually move the needle and build extreme focus around those. Direction and accountability.

You'll have direct access to me at all times and one deep 1:1 session each month. I'll be sitting inside your business with you.

Let's jump on a free 15 minute call

Tell me where you're at, what's grinding you down, and we'll see if I can help.

Jonno smiling
03 -Speaking

Jesse and I generally speak together. Together we have spent the last 12 years building memobottle from an idea into a global brand - navigating everything from viral growth, global distribution, product failures, supply chain breakdowns, near-bankruptcies, and everything in between.

Our keynotes and panels are honest, practical, and deeply relatable for corporate teams, leaders, and innovators.

We share the real story - the wins, the failures, and the tangible takeaways that individuals and teams can use today.

Whether it's a keynote, fireside chat, or panel discussion, we tailor every session for maximum value.

Jonno and Jesse at the Founders Method desk

FOUNDER TO FOUNDER.
ONE HONEST CONVERSATION.

04 -The Founders Method Show

I co-host The Founders Method Show, a TV show about how founders actually build. Not the retrospective "here's what I learned" version. The real-time version: the decisions that felt impossible, the moments where everything nearly fell apart, and what actually made the difference.

Two founders having an honest conversation. That's it.

Interested in being a guest? Shoot me an email at jonathan@memobottle.com or DM me on Instagram.

Watch on YouTube →
05 -Get in touch

If you're a physical product founder who wants direction, clarity, and someone who's been through it - let's talk.

jonathan@memobottle.comLinkedIn ↗Instagram ↗TikTok ↗
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